The gaming industry is grappling with the ethical and practical implications of generative AI, as evidenced by the stance taken by Manor Lords publisher Hooded Horse. CEO Tim Bender has vehemently criticized the technology, labeling it as 'cancerous' and refusing to collaborate with developers who utilize it. This decision stems from the potential for AI-generated assets to seep into the final game, even as placeholders, which could undermine the quality and authenticity of the game's content.
Bender's concerns are not unfounded. In the past, projects like Clair Obscur: Expedition 33 have faced issues with AI-generated content slipping through the cracks. To prevent this, Hooded Horse now advises developers to steer clear of generative AI altogether. The fear is that even well-intentioned developers might use AI-generated content as placeholders, only to find it in the final game, potentially damaging the game's integrity.
The debate surrounding AI in gaming is multifaceted. While some companies, like Nexon and Embark Studios, are exploring its potential, others, like Sega and Embracer Group, are cautious about its integration. Sega acknowledges the technology's potential to streamline development but notes the resistance it faces. Embracer's new CEO, Phil Rogers, emphasizes the importance of human authorship, while Rockstar's Dan Houser acknowledges the limitations of AI in its current form.
The industry's stance on AI is further complicated by the debate over AI-generated art. Platforms like Steam have faced criticism for tagging AI-made games, and the US Copyright Office has ruled that art created by AI without human creativity cannot be protected by copyright laws. Data specialist and NYU professor Joost van Dreunen adds to the discourse, stating that the industry doesn't want 'AI slop'.
As the gaming industry continues to navigate the AI landscape, the balance between innovation and preservation of quality remains a delicate one. The question of how to integrate AI while maintaining the integrity and authenticity of games is a complex one, and the industry is still searching for the right answers.
