Irina Lazareanu, a multi-talented artist, boldly asserts that reinvention is an art, but knowing when to stay true to your roots is the real challenge.
But who is this enigmatic figure?
Lazareanu, a former model, now an art director and writer, has a unique perspective on self-expression. In a recent interview, she revealed her biggest accomplishment in 2025: creating a campaign for RVNG Couture, where she cast her long-time friends and mentors, Jessica Stam and Helena Christensen. This project showcased Lazareanu's seamless transition from modeling to art direction, a shift she attributes to her lifelong love for storytelling.
When asked about her style, Lazareanu paints a vivid picture. She embraces a 1960s tomboy look but with a twist. She adores bold, bulky pieces, especially the iconic shoulder pads of Claude Montana and Thierry Mugler from the 80s, which she pairs with tailored pants. However, she emphasizes that it's all about the silhouette, ensuring that oversized pieces are still well-structured.
And here's where it gets intriguing: Lazareanu believes in the power of a consistent aesthetic, citing icons like Patti Smith and Diane Keaton. She has maintained the same style and haircut for 25 years, arguing that a strong personal brand allows for exploration in other aspects of life.
This interview offers a glimpse into the mind of a creative who understands the delicate balance between change and consistency. But is this approach to reinvention a recipe for success, or is it limiting? What do you think? Share your thoughts on how we can embrace change while staying true to ourselves.
