Get ready to witness the future of fashion, because Zalando’s Visionary Award is back—and this year’s finalists are shaking up the industry in ways you won’t see coming. But here’s where it gets controversial: Can these emerging designers truly redefine fashion’s cultural impact, or are they just riding the wave of current trends? Let’s dive in.
Zalando, the go-to online hub for fashion, lifestyle, and beauty, has just unveiled the three finalists for its 2026 Visionary Award. This isn’t just another award—it’s a launchpad for innovators who dare to challenge the status quo. Now in its fourth year, the award continues its partnership with Copenhagen Fashion Week, a collaboration that has consistently brought fresh, forward-thinking energy to the runway. Together, they’re not just celebrating talent; they’re shaping the next chapter of fashion.
This year’s finalists—Institution, Kyle Ho, and Milk of Lime—are anything but ordinary. Each has been selected for their ability to break creative boundaries while exploring fashion’s dual role as a cultural mirror and a catalyst for change. And this is the part most people miss: These designers aren’t just making clothes; they’re crafting narratives that resonate far beyond the runway. One of them will join the ranks of past winners like Iamisigo and debut their spring/summer 2027 collection at the August shows, cementing their place in fashion history.
As the fashion world holds its breath for the winner’s announcement at the end of January, Zalando has assembled a jury that’s nothing short of legendary. Think Edward Buchanan (creative director and cultural advocate), Christiane Arp (former editor-in-chief of Vogue Germany), Jeanie Annan-Lewin (British Vogue’s contributing fashion editor), Sara Sozzani Maino (creative director of Fondazione Suzan), and Sara Spännar (VP Marketing at Zalando). Together, they’re a powerhouse of expertise, united by their passion for nurturing designers who defy norms.
Sara Sozzani Maino reflects on the finalists, saying, ‘Each designer brings a unique story deeply rooted in their brand’s heritage, expressed through meticulously crafted collections. Their vision and commitment to their brand DNA are unmistakable.’ Meanwhile, Sara Spännar highlights the need for boldness in today’s fashion landscape: ‘We’re here to champion brands that dare to be different, challenge conventions, and push boundaries. These finalists aren’t just designers—they’re visionaries driving the industry forward through design, innovation, and social impact.’
By the end of January, one of these talents will be crowned the winner, receiving a game-changing support package. This includes a €50,000 cash prize, €35,000 in production funding for their Copenhagen Fashion Week runway show, exclusive mentorship from Edward Buchanan, and a masterclass with industry expert Giuliano Calza. It’s not just a win—it’s a career-defining moment.
But here’s the question we’re all thinking: In an industry often criticized for its lack of diversity and sustainability, are these finalists truly pushing the envelope, or are they just another iteration of the same old story? Let us know your thoughts in the comments—we’re all ears!
